Alpina was presenting sport footwear collection at the international fair for leisure and sport in Beijing. In addition to alpine ski boots, there were also presented cross-country ski boots and trekking shoes.
Alpina has own manufacturing company Alpina Footwear Co. Ltd. Zhongshan (Guangdong Province), which together with the Chinese distributors has already sold about 20,000 pairs of alpine ski boots and 2,000 pairs of cross-country ski boots and begins to sell trekking shoes.
Alpina is also one of the sponsor of International Programme Vasaloppet China, in addition to Swedish and other international sponsors, which contributes to the development of cross-country skiing in China. Vasaloppet cross-country ski marathon in Changchun, which will celebrate its tenth anniversary expect over by over 50,000 participants next winter.
ExpoRivaSchuh showed the lastest trends and new collections for the spring-summer 2013. This fair is one of the biggest events in segment of fashion footwear with over 1.000 exhibitors and more than 11.000 buyers from all European countries.
Alpina attractive booth was always full of old and new partners and other visitors. During the fair there were over fifty buyers from Europe and elsewhere, who have seen interest innovations. The fair is an excellent opportunity for establishing new business partners and is good opportunity to meet and Alpina's comfort and stylish women fashion shoes.
Commerce Regional Chamber of Gorenjska awarded Alpina for the best innovation once again. Alpina received two awards. Gold medal belongs to the junior cross-country ski boot DUO, innovators Janez NOvak, Marta Žust, Irena Strel and Bojan Poljanšek. Silver award received for footwear JOY, innovators Gasper Eniko, Stana Slabe Cigale, Helena Rupnik and Bojan Poljanšek. Congratulations to all who participated in the creation and realization of the winning innovation.