Story of the shoe. Tradition

Heritage is an important part of ALPINA’s charm.

Craftsmen in the small town of Žiri have been making footwear since the middle of the nineteenth century. A lot has changed since the good old days, but this dedication to craftsmanship and handiwork has remained practically the same. Every shoe that comes out of the ALPINA development cycle bears traces of timeless wisdom and everlasting know-how.

  • 1947

    1947

    Various shoemaking workshops join under the name Žiri Shoe Factory

  • 1951

    1951

    The sports footwear plant changes its name to ALPINA

  • 1952

    1952

    ALPINA begins making virtually all kinds of footwear

  • 1953

    1953

    The first retail store in Sarajevo, start of its own retail chain

  • 1955

    1955

    Machine production is introduced

  • 1960

    1960

    Assembly-line production begins

  • 1963

    1963

    Retail store in Domžale

  • 1967

    1967

    The 20th anniversary

  • 1970

    1970

    A new production hall opened in Žiri

  • 1971

    1971

    Plants for assembling fashion footwear open

  • 1972

    1972

    Plants for assembling sports footwear open

  • 1973

    1973

    The first computer center and first “plastic” ski boots

  • 1977

    1977

    The 30th anniversary and a new production hall

  • 1981

    1981

    Janez Vehar receives award for women fashion shoes

  • 1985

    1985

    Two million pairs of shoes, almost 2,000 employees

  • 1991

    1991

    Alpina CRO was founded

  • 1998

    1998

    First company in Slovenia with Certificate ISO 9001 in retail

  • 1999

    1999

    New computer technologies – water jet cutter and sewing machine

  • 2000

    2000

    Slovenian athletes at Olympic games in Sydney in Alpina footwear

  • 2001

    2001

    Purchase of the manufacturing company Fogs D.L.J. in Sarajevo.

  • 2002

    2002

    The Racing CL cross-country ski boot receives a gold medal at BIO

  • 2004

    2004

    subsidiary in Romania

  • 2008

    2008

    The ECL and ECS racing cross-country ski boots receive the 2008 Red Dot design award, placement of new Binom multivolume footwear

  • 2009

    2009

    the ECL and ECS cross-country ski boots receive the American Good Design award, Binom shoes receive the Red Dot design award, Alpina became a limited liability company

  • 2010

    2010

    Cross-county ski boots Promise receive Red Dot design award and honorable mention at BIO

  • 2012

    2012

    131 retail divisions in Slovenia and in five markets in southeast Europe

  • 1947

    1947

    Various shoemaking workshops join under the name Žiri Shoe Factory

  • 1951

    1951

    The sports footwear plant changes its name to ALPINA

  • 1952

    1952

    ALPINA begins making virtually all kinds of footwear

  • 1953

    1953

    The first retail store in Sarajevo, start of its own retail chain

  • 1955

    1955

    Machine production is introduced

  • 1960

    1960

    Assembly-line production begins

  • 1963

    1963

    Retail store in Domžale

  • 1967

    1967

    The 20th anniversary

  • 1970

    1970

    A new production hall opened in Žiri

  • 1971

    1971

    Plants for assembling fashion footwear open

  • 1972

    1972

    Plants for assembling sports footwear open

  • 1973

    1973

    The first computer center and first “plastic” ski boots

  • 1977

    1977

    The 30th anniversary and a new production hall

  • 1981

    1981

    Janez Vehar receives award for women fashion shoes

  • 1985

    1985

    Two million pairs of shoes, almost 2,000 employees

  • 1991

    1991

    Alpina CRO was founded

  • 1998

    1998

    First company in Slovenia with Certificate ISO 9001 in retail

  • 1999

    1999

    New computer technologies – water jet cutter and sewing machine

  • 2000

    2000

    Slovenian athletes at Olympic games in Sydney in Alpina footwear

  • 2001

    2001

    Purchase of the manufacturing company Fogs D.L.J. in Sarajevo.

  • 2002

    2002

    The Racing CL cross-country ski boot receives a gold medal at BIO

  • 2004

    2004

    subsidiary in Romania

  • 2008

    2008

    The ECL and ECS racing cross-country ski boots receive the 2008 Red Dot design award, placement of new Binom multivolume footwear

  • 2009

    2009

    the ECL and ECS cross-country ski boots receive the American Good Design award, Binom shoes receive the Red Dot design award, Alpina became a limited liability company

  • 2010

    2010

    Cross-county ski boots Promise receive Red Dot design award and honorable mention at BIO

  • 2012

    2012

    131 retail divisions in Slovenia and in five markets in southeast Europe

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