Passion behind the goals. Mission and Vision

ALPINA is a development-oriented footwear manufacturer with a long and inspiring tradition.

ALPINA sees added value as its most important key promise, and so the company has consistently explored materials and innovative technologies since 1947. The company’s mission is to develop, produce, and market high-quality products that offer a perfect movement experience that surpasses customers’ expectations. As a footwear specialist, it effectively unites all of its corporate divisions into similarly driven and well-supported efforts for the manufacture, sale, and distribution of footwear.

ALPINA aspires to be a well-respected corporation with a globally recognized brand name. This is why the company insists on developing creative partnerships with well-qualified and highly motivated individuals and companies all over the world.

ALPINA’s vision is to become:

  • One of the world’s three leading brands for cross-country skiing
  • The world’s leading manufacturer of footwear for cross-country skiing
  • A sought-after partner for the development, sale, and manufacture of footwear
  • The best seller of allday and hiking shoes in the western Balkans
  • A platform where employees see the opportunity to develop an international career



made easy.
Alpina Allday Final
Alpina Sport The gear
of champions.